Post by habiba123820 on Nov 1, 2024 21:31:05 GMT -8
The welcome email should not be neglected, it is one of the first interactions between your brand and your contacts. It is through this that your recipient will make their first impression on your company. The welcome email therefore has a significant impact on your brand image.
This type of email allows you to create a bond and build the foundations of a solid relationship with your new contacts, to pique their curiosity and to begin to include them in an engagement process.
The welcome email therefore plays a key role in your emailing strategy. You don't know where to start, what content to write, what design to favor? Don't worry, we'll explain everything to you in this article.
What is a welcome email? Definition
The welcome email is the first automatic email sent to contacts who have just been added to one of your lists.
Here are some examples wordpress web design agency of when you might send a welcome email:
Subscribe to your newsletter.
Creating an account on your website
First purchase on your site or in store
Membership in a loyalty program
Registration for an event (webinar, trade fair, workshop, etc.)
Download a white paper
3 Success Criteria for Your Welcome Emails: Sender, Subject, and Preheader
Choose the correct sender name
Generally, most companies use their brand name as the sender. This is a good thing! Indeed, your contacts must be able to easily identify you. Seeing your brand name will reassure them. But to bring a more human dimension to your emails, we advise you to also include the first name of a referent as the sender followed by the name of your brand. This can be the person responsible for marketing emails, the salesperson in charge of the customer account, or even your CEO. This will give a more friendly side to your welcome email.
Examples of sender name:
Swarovski club
Marie of Sarbacane
Avoid “noreply” email addresses whether as a sender or a reply address, it does not give a good image of your brand. It does not really engage in conversation and prevents possible interactions with your recipients. Moreover, it is a bad practice that can affect your deliverability.
Capture your audience's attention with your email subject line
The subject of your email has a strong influence on your opening rate. It is therefore important not to choose it randomly, it must be original and catchy to differentiate you from the competition. By reading your email subject, your new contact must understand that it is a welcome email.
Examples of welcome email subject lines:
Welcome to Le Slip Français!
Cyrillus will amaze you!
((First name)), welcome to the Swarovski Club
Smile, you are at TUI!
((First name)), your welcome gift has arrived
Welcome and thank you for your registration
Welcome to the membership
Optimize the preheader of your welcome emails
If the purpose of the subject is to define the topic of your email campaign in a few words, the pre-header completes it by summarizing the content of the message or by arousing the curiosity of readers with a teasing effect.
Preheader examples:
Confirm your registration
Thank you for being part of the club
Thank you for registering: a surprise awaits you
We are very happy to have you among us.
7 tips for creating your welcome campaign effectively
Ask your new contacts to confirm their registration
Essential message in the context of a registration requiring a double opt-in (subscription to a newsletter, creation of an online customer account, etc.), here are some tips illustrated with examples to create your own message.
This type of email allows you to create a bond and build the foundations of a solid relationship with your new contacts, to pique their curiosity and to begin to include them in an engagement process.
The welcome email therefore plays a key role in your emailing strategy. You don't know where to start, what content to write, what design to favor? Don't worry, we'll explain everything to you in this article.
What is a welcome email? Definition
The welcome email is the first automatic email sent to contacts who have just been added to one of your lists.
Here are some examples wordpress web design agency of when you might send a welcome email:
Subscribe to your newsletter.
Creating an account on your website
First purchase on your site or in store
Membership in a loyalty program
Registration for an event (webinar, trade fair, workshop, etc.)
Download a white paper
3 Success Criteria for Your Welcome Emails: Sender, Subject, and Preheader
Choose the correct sender name
Generally, most companies use their brand name as the sender. This is a good thing! Indeed, your contacts must be able to easily identify you. Seeing your brand name will reassure them. But to bring a more human dimension to your emails, we advise you to also include the first name of a referent as the sender followed by the name of your brand. This can be the person responsible for marketing emails, the salesperson in charge of the customer account, or even your CEO. This will give a more friendly side to your welcome email.
Examples of sender name:
Swarovski club
Marie of Sarbacane
Avoid “noreply” email addresses whether as a sender or a reply address, it does not give a good image of your brand. It does not really engage in conversation and prevents possible interactions with your recipients. Moreover, it is a bad practice that can affect your deliverability.
Capture your audience's attention with your email subject line
The subject of your email has a strong influence on your opening rate. It is therefore important not to choose it randomly, it must be original and catchy to differentiate you from the competition. By reading your email subject, your new contact must understand that it is a welcome email.
Examples of welcome email subject lines:
Welcome to Le Slip Français!
Cyrillus will amaze you!
((First name)), welcome to the Swarovski Club
Smile, you are at TUI!
((First name)), your welcome gift has arrived
Welcome and thank you for your registration
Welcome to the membership
Optimize the preheader of your welcome emails
If the purpose of the subject is to define the topic of your email campaign in a few words, the pre-header completes it by summarizing the content of the message or by arousing the curiosity of readers with a teasing effect.
Preheader examples:
Confirm your registration
Thank you for being part of the club
Thank you for registering: a surprise awaits you
We are very happy to have you among us.
7 tips for creating your welcome campaign effectively
Ask your new contacts to confirm their registration
Essential message in the context of a registration requiring a double opt-in (subscription to a newsletter, creation of an online customer account, etc.), here are some tips illustrated with examples to create your own message.