Post by lizakhatun1122 on Oct 30, 2024 2:09:46 GMT -8
In this post you will find a very complete Google Webmaster Tools tutorial for beginners and novices who want to get started with this tool. To do so, you will find a complete Google Webmaster Tools video tutorial where you will learn how to use the most important features and functionalities of the tool.
Google Webmaster Tools is one of those must-have services for any webmaster looking to get organic traffic. Well… no… it’s not Webmaster Tools anymore… it’s now called Search Console .
Some of us are having a hard time getting used to the new name after talking about Google Webmaster Tools (or WMT) for so long, so you’ll forgive me if I mostly resist referring to this service by the name Google renamed it with last May: Search Console. Over time I suppose we’ll get used to calling it that, but for now it seems that “Webmaster Tools” sounds better to all of us (… which even Google is having a hard time with, since most of the time it refers to this service by its old name
You may also like:
Google Webmaster Tools Tutorial
Ahrefs Tutorial
Google Trends Tutorial in Spanish
search console webmaster tools
Why did they change its name?
According to the company itself , the change was due to on page seo service the fact that they detected that the term “webmaster” did not represent all the users of these tools. Thus, they decided to change the name so that no one would feel excluded and that everyone (webmasters, business owners, SEOs, etc.) would feel comfortable using the service.
Okay, that's probably true... but I think there's more to it than that. I think the name change gives us pretty clear clues about the approach Google intends to take with this set of tools and how it wants us to use them.
It seems like they've tried to move away from the term webmaster (which seems more geared towards the technical maintenance part) and are trying to give more importance to its ability to help you get more (and better) organic traffic from Google.
It is about using the term “Search” instead of “Webmaster” and thus promoting the “organic” approach compared to the previous one that seemed to refer more to technical improvements and on-page SEO .
But they are surely also trying to put everything in its place. By using the term “search” they make clear what the central axis of Search Console is: searches … and thus clearly differentiate it from the central axis of their other star analysis tool: Google Analytics, which evidently focuses on visits .
This difference between the two products should seem obvious to any webmaster, but the truth is that sometimes there is some confusion about what is used for what. After all, both provide us with analysis of issues related to our website and help us improve its performance.
That said, I will start this article by showing you the most basic aspects of the product in order to go deeper into this magnificent tool (or rather “tools”) that will help you enormously to meet the objectives of your website.
Wait a minute: webmaster tools?... organic traffic?... maybe we're messing things up and you're starting to wonder:
What is Google Webmaster Tools really for?
If I have to summarize the benefits of using Search Control I would do so in these three points:
Diagnose potential problems on my website from Google's point of view: indexing, crawling, penalties, etc.
Know the origin and find the most effective way to increase organic traffic to the website.
Provide information to Google about our website: how we want our URLs to appear (for example with or without www), send our sitemap to facilitate the crawling and indexing of our website and report the relevance of each page (according to our criteria), among other things.
But perhaps you can see it more clearly in this video from Google presenting the service.
After watching the video, I have no doubt that Alice will succeed in the online business of customized jewelry thanks to Webmaster Tools
Webmaster Tools and the conversion process
Before we start looking at how to create and work with a Google Webmaster Tools account, I think it would be interesting to make a situation map that will clearly show us in a very graphic way what phases of the process these tools monitor.
These are the phases of the process that lead us to the final objective: the conversion of visits from organic traffic.
Crawling: The first objective of SEO is to get Google to crawl all those pages for which we are interested in obtaining organic traffic.
Indexing: This is the second phase of the process. Once we get Google to find our pages, we need to get it to classify them correctly and include them in its index.
Positioning: Without a doubt, the best-known phase of the SEO process. What we aim for is for our page to be the most relevant in the index for all the queries that our target audience will make.
CTR : The point here is to make our links in the SERPs more attractive than the rest and to increase the number of clicks on them.
Retain: Once we get the visit, we will have to offer content that is appropriate to the query made by the user. Only in this way will we be able to generate the necessary interest so that the user does not leave our website and we have the opportunity to show our call to action.
Generate conversions: If we have managed to attract the right audience to the ideal content through organic traffic, we will achieve more conversions. (Although the truth is that in this last phase we would be talking more about CRO (Conversion Rate Oriented))
conversion process
As we can see in this graphic representation, Search Console provides us with data on what happens in the first 4 phases of the process, that is, all those that take place outside of our site.
We will obtain information about what happens in the last two phases in the Google Analytics reports.
Now that we know the type of information we are going to process with Google Webmaster Tools and what data we need to access from Analytics, we are ready to create and configure our Webmaster Tools account.
How to Create a Google Webmaster Tools Account for Beginners and Advanced
To use Webmaster Tools we will have to log in with our Google username and password… well, nothing more and nothing less… because if we don't have an account we will have to create one.
wmt login
Add a website
Once we log into our Webmasters Tools account we will have to add a property.
If our account is new, we will see a welcome screen like this one where we will have to add a property.
wmt home
If we are already users of Google Webmasters Tools, we will simply have to use the “Add Property” option on the Home Page and a dialog box will appear (like the following one) in which we must enter the URL of our website.
new property
Before clicking “continue” I advise you to check the format in which you are writing the domain and make sure that this is how you want the pages of your site to appear in the search results. I mean that you can include the domain with or without the “www” before the domain name and extension.
You can then configure this same thing in W, but it is advisable to write the URL correctly from the beginning to ensure that the property we are creating is consistent with what we want to appear in the SERP and with the preferences that we are going to configure below.
Verify a website
You’ve now told Google Webmaster Tools what your website URL is… now you need to prove that it’s yours.
Verifying a website in Webmaster Tools is nothing more than that: proving to Google that we are the owners of this site so that Google can give us access to its management.
We can do this verification in any of these ways:
Upload a file to the server
Add a meta tag to the HTML code of the website
Add a new DNS record
Using a Google Analytics account
Using Google Tag Manager
Google will usually recommend one of these methods and show the others as alternatives. However, the method that it shows as recommended seems to vary depending on the verification history and the characteristics of the website itself. Thus, it may recommend that you use the Google Analytics verification method on one occasion and that you use a new DNS record on another property.
Google Webmaster Tools is one of those must-have services for any webmaster looking to get organic traffic. Well… no… it’s not Webmaster Tools anymore… it’s now called Search Console .
Some of us are having a hard time getting used to the new name after talking about Google Webmaster Tools (or WMT) for so long, so you’ll forgive me if I mostly resist referring to this service by the name Google renamed it with last May: Search Console. Over time I suppose we’ll get used to calling it that, but for now it seems that “Webmaster Tools” sounds better to all of us (… which even Google is having a hard time with, since most of the time it refers to this service by its old name
You may also like:
Google Webmaster Tools Tutorial
Ahrefs Tutorial
Google Trends Tutorial in Spanish
search console webmaster tools
Why did they change its name?
According to the company itself , the change was due to on page seo service the fact that they detected that the term “webmaster” did not represent all the users of these tools. Thus, they decided to change the name so that no one would feel excluded and that everyone (webmasters, business owners, SEOs, etc.) would feel comfortable using the service.
Okay, that's probably true... but I think there's more to it than that. I think the name change gives us pretty clear clues about the approach Google intends to take with this set of tools and how it wants us to use them.
It seems like they've tried to move away from the term webmaster (which seems more geared towards the technical maintenance part) and are trying to give more importance to its ability to help you get more (and better) organic traffic from Google.
It is about using the term “Search” instead of “Webmaster” and thus promoting the “organic” approach compared to the previous one that seemed to refer more to technical improvements and on-page SEO .
But they are surely also trying to put everything in its place. By using the term “search” they make clear what the central axis of Search Console is: searches … and thus clearly differentiate it from the central axis of their other star analysis tool: Google Analytics, which evidently focuses on visits .
This difference between the two products should seem obvious to any webmaster, but the truth is that sometimes there is some confusion about what is used for what. After all, both provide us with analysis of issues related to our website and help us improve its performance.
That said, I will start this article by showing you the most basic aspects of the product in order to go deeper into this magnificent tool (or rather “tools”) that will help you enormously to meet the objectives of your website.
Wait a minute: webmaster tools?... organic traffic?... maybe we're messing things up and you're starting to wonder:
What is Google Webmaster Tools really for?
If I have to summarize the benefits of using Search Control I would do so in these three points:
Diagnose potential problems on my website from Google's point of view: indexing, crawling, penalties, etc.
Know the origin and find the most effective way to increase organic traffic to the website.
Provide information to Google about our website: how we want our URLs to appear (for example with or without www), send our sitemap to facilitate the crawling and indexing of our website and report the relevance of each page (according to our criteria), among other things.
But perhaps you can see it more clearly in this video from Google presenting the service.
After watching the video, I have no doubt that Alice will succeed in the online business of customized jewelry thanks to Webmaster Tools
Webmaster Tools and the conversion process
Before we start looking at how to create and work with a Google Webmaster Tools account, I think it would be interesting to make a situation map that will clearly show us in a very graphic way what phases of the process these tools monitor.
These are the phases of the process that lead us to the final objective: the conversion of visits from organic traffic.
Crawling: The first objective of SEO is to get Google to crawl all those pages for which we are interested in obtaining organic traffic.
Indexing: This is the second phase of the process. Once we get Google to find our pages, we need to get it to classify them correctly and include them in its index.
Positioning: Without a doubt, the best-known phase of the SEO process. What we aim for is for our page to be the most relevant in the index for all the queries that our target audience will make.
CTR : The point here is to make our links in the SERPs more attractive than the rest and to increase the number of clicks on them.
Retain: Once we get the visit, we will have to offer content that is appropriate to the query made by the user. Only in this way will we be able to generate the necessary interest so that the user does not leave our website and we have the opportunity to show our call to action.
Generate conversions: If we have managed to attract the right audience to the ideal content through organic traffic, we will achieve more conversions. (Although the truth is that in this last phase we would be talking more about CRO (Conversion Rate Oriented))
conversion process
As we can see in this graphic representation, Search Console provides us with data on what happens in the first 4 phases of the process, that is, all those that take place outside of our site.
We will obtain information about what happens in the last two phases in the Google Analytics reports.
Now that we know the type of information we are going to process with Google Webmaster Tools and what data we need to access from Analytics, we are ready to create and configure our Webmaster Tools account.
How to Create a Google Webmaster Tools Account for Beginners and Advanced
To use Webmaster Tools we will have to log in with our Google username and password… well, nothing more and nothing less… because if we don't have an account we will have to create one.
wmt login
Add a website
Once we log into our Webmasters Tools account we will have to add a property.
If our account is new, we will see a welcome screen like this one where we will have to add a property.
wmt home
If we are already users of Google Webmasters Tools, we will simply have to use the “Add Property” option on the Home Page and a dialog box will appear (like the following one) in which we must enter the URL of our website.
new property
Before clicking “continue” I advise you to check the format in which you are writing the domain and make sure that this is how you want the pages of your site to appear in the search results. I mean that you can include the domain with or without the “www” before the domain name and extension.
You can then configure this same thing in W, but it is advisable to write the URL correctly from the beginning to ensure that the property we are creating is consistent with what we want to appear in the SERP and with the preferences that we are going to configure below.
Verify a website
You’ve now told Google Webmaster Tools what your website URL is… now you need to prove that it’s yours.
Verifying a website in Webmaster Tools is nothing more than that: proving to Google that we are the owners of this site so that Google can give us access to its management.
We can do this verification in any of these ways:
Upload a file to the server
Add a meta tag to the HTML code of the website
Add a new DNS record
Using a Google Analytics account
Using Google Tag Manager
Google will usually recommend one of these methods and show the others as alternatives. However, the method that it shows as recommended seems to vary depending on the verification history and the characteristics of the website itself. Thus, it may recommend that you use the Google Analytics verification method on one occasion and that you use a new DNS record on another property.