Post by account_disabled on Feb 20, 2024 3:29:10 GMT -8
A few days ago, from November 18 to 20, one of the most important music festivals in Mexico, Corona Capital, took place.
This musical festival is focused mainly on the younger generations, that is, on Gen Z, and the brands that sponsor it are usually linked to this segment.
Natura is a beauty brand that is a reference for sustainability, not only in Mexico but in the world, and was present for the first time with a stand that immersed the audience in a Country Email List sustainable experience that promoted the conservation of the Amazon.
The vegan products brand enabled the Natura Portal, created by the Atelier of architect Marko Brajovic. From a multisensory projection, he proposed a space for a personal and collective metamorphosis, of union and consciousness.
The activation was narrated by Mare Warning Lirika, rapper, social activist and feminist of Zapotec origin and produced by a team of Amazonian creatives.
In addition, all of the brand's staff participants wore uniforms made by women who live in prisons in Brazil, with which the brand helps them reintegrate into society through work on a corporate responsibility initiative.
Why Natura in a music festival?
We attended the event following the kind invitation of the brand, and we asked María José Arrechea, Marketing Director of the brand, what connections Natura had with music and why be present at a festival like this.
Arrechea responded to us that music brings together thousands of people, and therefore, it can also be a vehicle to address a message of protection to the planet by raising awareness about the importance that the Amazon has for the entire world.
Nature in Corona Capital
For this reason, Natura seeks to generate an emotional connection through strategies and solutions that provide innovation through art, music and entertainment.
It is not the first time that Natura is present at music festivals around the world; He has already done it in other countries such as Brazil or Colombia, but this is the first time in Mexico.
The attendees of this experience not only experienced this immersive experience, but they were also able to feel the brand's products on their skin, since the brand applied them to them while they waited their turn.
This musical festival is focused mainly on the younger generations, that is, on Gen Z, and the brands that sponsor it are usually linked to this segment.
Natura is a beauty brand that is a reference for sustainability, not only in Mexico but in the world, and was present for the first time with a stand that immersed the audience in a Country Email List sustainable experience that promoted the conservation of the Amazon.
The vegan products brand enabled the Natura Portal, created by the Atelier of architect Marko Brajovic. From a multisensory projection, he proposed a space for a personal and collective metamorphosis, of union and consciousness.
The activation was narrated by Mare Warning Lirika, rapper, social activist and feminist of Zapotec origin and produced by a team of Amazonian creatives.
In addition, all of the brand's staff participants wore uniforms made by women who live in prisons in Brazil, with which the brand helps them reintegrate into society through work on a corporate responsibility initiative.
Why Natura in a music festival?
We attended the event following the kind invitation of the brand, and we asked María José Arrechea, Marketing Director of the brand, what connections Natura had with music and why be present at a festival like this.
Arrechea responded to us that music brings together thousands of people, and therefore, it can also be a vehicle to address a message of protection to the planet by raising awareness about the importance that the Amazon has for the entire world.
Nature in Corona Capital
For this reason, Natura seeks to generate an emotional connection through strategies and solutions that provide innovation through art, music and entertainment.
It is not the first time that Natura is present at music festivals around the world; He has already done it in other countries such as Brazil or Colombia, but this is the first time in Mexico.
The attendees of this experience not only experienced this immersive experience, but they were also able to feel the brand's products on their skin, since the brand applied them to them while they waited their turn.